Liam is a performance coach and sports scientist specialising in the development of endurance cyclists across all levels of the sport.

He combines applied coaching experience with a strong scientific foundation, blending the art and science of coaching to help athletes maximise their performance. Liam currently works with the NSN Cycling Team, supporting professional riders in both training and competition environments.

Alongside his coaching, Liam is undertaking a PhD at Loughborough University, integrating cutting-edge research directly into his work with athletes to ensure training strategies are both evidence-based and practically effective.

As a former UCI professional cyclist with nearly a decade of international racing experience, he brings a deep understanding of the demands of the sport — from performance optimisation to the realities of racing at the highest level.

Liam also recognises the challenges of balancing training with work, family, and life commitments. His approach is centred around building sustainable, effective training that fits the athlete — not the other way around.

​

• First-Class Honours Degree in Sport and Exercise Science

• British Cycling Level 3 Road & TT Coach

• Association of British Cycling Coaches Level 3

• TrainingPeaks Level 2 Coach

• TORQ Fitness Accredited Nutrition Centre

• TrainingPeaks Advanced Power & Data (WKO5)

• SSISA Cycling Science Certificate

Harrison is a sports scientist and performance coach specialising in the application of physiology to optimise endurance performance.

As a semi-professional cyclist, he has trained and competed alongside elite athletes and coaches for over a decade, developing a deep understanding of the demands of high-performance sport. This practical experience is underpinned by a strong academic background, including a Master’s degree in Applied Sport and Exercise Physiology.

Harrison combines his scientific knowledge with real-world insight to provide clear, actionable guidance across training, nutrition, and recovery. His approach is centred on empowering athletes — giving them the tools, understanding, and support needed to take ownership of their development and consistently progress.

​

• MSc Applied Sport and Exercise Physiology

• BSc Sport and Exercise Science

Adam is an elite-level cyclist and performance coach, bringing first-hand experience from racing at the highest levels of the sport.

He currently competes on the UCI Continental circuit and has spent multiple seasons living and racing in Europe, gaining extensive experience across a wide range of race demands — from the high-speed racing of Belgium to the mountainous terrain of France. Having competed against some of the world’s best riders, Adam offers valuable insight into the realities of elite-level racing.

Alongside his racing career, Adam has over seven years of coaching experience, working with cyclists worldwide. His approach is shaped by both his competitive experience and his commitment to helping athletes develop the skills, understanding, and resilience required to progress in the sport.

​

• ABCC (Association of British Cycle Coaches) Level 3 Qualified

Ash is a highly experienced strength and conditioning coach, specialising in physical preparation, rehabilitation, and injury prevention across a wide range of sports and performance levels.​

He has worked with athletes ranging from general population clients through to elite and world-class performers, including roles within universities, youth academies, professional sports teams, and Olympic and Paralympic programmes. Most recently, Ash led the physical preparation of world-level athletes at the English Institute of Sport.​

Ash holds a Master’s degree in Sport & Exercise Science and is an accredited coach with the UK Strength and Conditioning Association (ASCC) — the only coach in Shrewsbury to hold this distinction.

​

• Supported 64 elite medal-winning athletes

• Paralympic: 1 Gold, 1 Bronze

• World Championships: 6 Silver, 6 Bronze

• European Championships: 12 Gold, 17 Silver, 9 Bronze

• World Cup: 4 Gold, 5 Silver, 3 Bronze

• Supported multiple National and British Champions across a range of sports

Grace is a performance nutritionist specialising in supporting endurance athletes to fuel effectively, recover optimally, and perform at their best.

Her approach is food-first, evidence-based, and highly individualised — using strategies such as carbohydrate periodisation to align fuelling with training demands, optimise recovery, and build robust race-day plans.

Grace combines a strong academic background with applied, real-world experience. She holds a Master’s degree in Physiology and Nutrition in Sport from Loughborough University and has worked as a Performance Chef with Specialized. She is currently working as a Performance Nutritionist with the NSN Cycling Team, supporting elite riders in both training and competition environments.

Her focus is on translating research into practical, actionable strategies — helping athletes develop the habits and mindset required to consistently perform at a high level.

​

• MSc Physiology and Nutrition in Sport

• BSc Sport and Exercise Science

• SENr Graduate

• ISAK Level 1